Smokehouse

Since 2019, I’ve been working closely with the owner of Smokehouse, the oldest restaurant in Berkeley, to redesign and revamp its entire presence both in-store and online while preserving its classic 1950s charm. This comprehensive brand overhaul included a large-scale mural, new merchandise, a redesigned logo, and updates to all restaurant elements, such as menu changes and cup designs. The owner has noted that, since the revamp, Smokehouse’s customer base and revenue have tripled.